creditwrightPROPERTY & PRIVATE CREDIT
AUSTRALIAN PROPERTY & PRIVATE CREDIT

Behind every
loan, a bigger
picture.

A development taking shape. A lender building its next chapter. A credit position that needs a way forward. Creditwright brings George Khoury and Jason Lucas together across credit, strategy, systems and the teams that turn a plan into execution.

Discuss your next move
GEORGE KHOURY & JASON LUCASCONSIDERED CREDIT. EXPERTLY STRUCTURED.
THE CREDITWRIGHT STORY01 / THE CRAFT

Credit is a transaction.
Getting it right is a craft.

A wright is a maker. Creditwright brings that idea to the work of shaping credit: considered, practical and built around its purpose.

For a developer, the question may begin with the next stage of a project. For a lender, it may be how to turn a funding mandate into a sustainable business. When a loan comes under pressure, the question changes again: what can be done from here?

George brings the perspective of building a lender, structuring transactions and managing difficult credit positions. Jason brings the work of setting strategy, leading sales teams and developing the systems that connect origination with execution. Together, those disciplines give Creditwright a view of both the transaction and the business delivering it.

SELECTED EXPERIENCE / GEORGE KHOURY’S PRIOR ROLES
$2B+

Private debt transactions originated and closed by George*

$5B+

Platform transaction volume at Assetline Capital*

5 states

National origination coverage NSW · QLD · VIC · WA · SA

13+ years

Private debt, non-bank lending and financial consulting*

HOW CREDITWRIGHT HELPS

One perspective.
The full credit lifecycle.

Specialist support for a single transaction, a lending strategy or an entire distribution platform — organised into three connected practices.

Turn a commercial ambition into a practical lending strategy. Align product design, credit appetite, governance and capital deployment with the business you want to build.

Explore Credit & Capital
  • Lending strategy and product development
  • Credit policy and committee support
  • Operating model and executive advisory

Build a finance proposition that reflects the asset, the sponsor and the exit. Shape the structure, prepare the credit case and engage suitable funding counterparties.

Explore Credit & Capital
  • Property, construction and development finance
  • Bridging, refinance and structured private debt
  • Funding negotiations and execution support

Connect institutional funding with a repeatable origination channel. Bring commercial discipline to warehouse strategy, mortgage manager relationships and distribution design.

Explore Business & Distribution
  • Wholesale funding and warehouse strategy
  • Mortgage manager and originator onboarding models
  • Mandate alignment and distribution economics

Establish a clear commercial course when a credit position becomes challenging. Assess options, engage stakeholders and coordinate recovery strategy alongside appointed legal and insolvency specialists.

Explore Credit & Capital
  • Distressed credit and workout strategy
  • Borrower negotiations and restructuring options
  • Enforcement and recovery coordination

Connect the growth strategy to the way work gets done. Jason’s focus brings operating design, credit technology and practical implementation into the same conversation.

Explore Systems & Execution
  • Operating models and workflow design
  • Credit systems, data capture and automation strategy
  • Implementation priorities and operational accountability

Build the conditions for a high-performing sales team: a clear market focus, capable leadership and a consistent process from first contact to execution.

Explore Business & Distribution
  • Sales-team structure, coaching and management cadence
  • Broker distribution and channel development
  • Pipeline discipline, conversion review and handovers

PRACTICE / CREDIT & CAPITAL

Structuring, funding and recovery across property and private credit.

Typical deliverables from this practice include:

  • A credit assessment of the transaction
  • A funding strategy and target counterparties
  • A transaction structure and indicative terms
  • A lender submission or credit paper
Explore Credit & Capital
THE PEOPLE BEHIND THE PRACTICE

Credit judgement.
Operating intelligence.
Shared purpose.

Two complementary perspectives on the same challenge: building lending businesses that can originate thoughtfully, make informed decisions and execute consistently.

George Khoury
CREDIT · CAPITAL · RECOVERY

George
Khoury.

Credit judgement.
Commercial accountability.
First-hand experience.

George’s full profile →Speak with George ↗

From building a lender
to advising the decision.

George’s experience was formed inside a lending business. As co-founder and inaugural CEO of Assetline Capital, his responsibilities extended from product development and capital relationships to recruitment, operations and the financial performance of the business.

Construction lending brought those responsibilities together. A product had to make sense for the borrower, meet the credit requirements of the lender and work within the expectations of funding partners. Building national origination coverage added another dimension: making that proposition work through people and relationships across five states.

His subsequent executive role at Assetline Capital / AltX Financial Group combined origination and structuring with credit committee participation and recovery strategy. It is that breadth—commercial ambition alongside responsibility for the credit outcome—that informs the Creditwright proposition.

THE CAREER BEHIND THE PRACTICE
2022 — MARCH 2025

Executive Director & Founder — Construction Lending

Assetline Capital / AltX Financial Group

Led national expansion and origination, with credit structuring, P&L oversight and board-level strategic input. Built relationships across five states and originated more than $2B in private debt transactions.

2018 — 2021

Chief Executive Officer & Managing Director

Assetline Capital

Co-founded and led the business, launched its construction lending product and developed institutional investor and wholesale funding relationships. The platform’s transaction history exceeded $5B, as recorded in his 2025 career profile.

Bachelor of Commerce · Economics & Finance
Macquarie University
Jason Lucas
STRATEGY · SYSTEMS · PERFORMANCE

Jason
Lucas.

Set the direction.
Build the operating model.
Equip the team to execute.

Jason’s full profile →Email Jason ↗Jason on LinkedIn ↗

From commercial strategy
to the work on the ground.

Jason’s focus is the connection between a business’s ambition and its ability to deliver. His work spans strategy, systems, operations and the leadership of high-performing sales teams, with a particular interest in how technology can improve the way credit businesses operate.

Commercial lending and sales leadership sit behind that perspective. A team needs a clear proposition and the discipline to follow through. It also needs usable information, defined responsibilities and a reliable handover into credit and operations.

At Creditwright, Jason brings those elements together: helping shape the strategy, design the operating approach and organise the people and systems required to execute it.

BUILDING THE BUSINESS

Developing and launching GS Financial Group

Jason developed and launched GS Financial Group and its market-facing brands, extending his work from commercial leadership into building a business and its supporting credit infrastructure.

The group connects specialist origination with credit assessment and execution. Its public platform architecture includes Get Solutions for intermediaries, Get Private for direct origination and GS Engine as the operating infrastructure.

Explore GS Financial Group ↗
TECHNOLOGY IN PRACTICE

Get Solutions & credit-system innovation

Get Solutions brings the proposition into the broker and property-finance market. Jason’s work in credit technology focuses on connecting scenario capture, deal information, workflow, assessment and execution so teams can work from a more coherent operating process.

For Creditwright clients, this provides a practical foundation for discussing technology: begin with the work the business needs to do, then decide which systems and automation will support it.

Explore Get Solutions ↗
THE BUSINESS BEHIND THE TRANSACTION

Strategy becomes real
in the way a team
works.

A growth plan needs an operating counterpart.

Jason’s advisory focus follows the path from market strategy to daily execution: which customers the business serves, how its sales team engages them, what information is captured and how opportunities progress into credit and settlement.

Creditwright can help connect those decisions through team structure, management routines, pipeline reviews and the design of supporting systems. The work is grounded in a practical question: what needs to happen differently for the strategy to take effect?

01 / DIRECTION

Commercial strategy

Market focus, proposition and channel priorities.

02 / INFRASTRUCTURE

Systems & operations

Connected information, workflows and responsibilities.

03 / PEOPLE

Sales performance

Leadership, coaching and consistent execution.

CAPITAL NEEDS A PATH TO MARKET

From funding line
to functioning
distribution.

A funding commitment is the beginning. The distribution model makes it work.

Creditwright advises on the connections between institutional capital, credit mandates, mortgage managers and origination. The focus is practical: who can originate, what qualifies, how credit is assessed and how transactions reach execution.

The Funding Partner story brings this thinking into focus: a distribution business established for Pallas Capital, connecting mortgage managers with institutional funding through a defined credit program.

CAPITAL STRATEGYCREDIT FRAMEWORKORIGINATOR CHANNELEXECUTION
CREDITWRIGHT PERSPECTIVES

Notes on structuring,
distribution and recovery.

Short pieces on how we think about the work—illustrative, and not a substitute for advice on a specific transaction.

All perspectives →

PERSPECTIVE 01Begin at the end.STRUCTURE · TIMING · EXIT
PROPERTY & CONSTRUCTION · 2 MIN READ

A funding structure should tell the whole story.

The purpose, timing and repayment pathway deserve a place in the conversation from the outset.

A CLEARER NEXT MOVE

Let’s talk
about your position.

Tell us what you are working through.
The first conversation starts with the context.

GEORGE KHOURY · CREDIT & CAPITALGK@creditwright.com.au ↗0499 545 500

Sydney, Australia · Working nationally

JASON LUCAS · STRATEGY & EXECUTIONJL@creditwright.com.au ↗